Magic Sneaker, journal square, jersey city, jsq, the new jsq, the new journal square

Business Spotlight: Magic Sneaker, 2831 JFK

Sneakers, they’re just something you have to put on your feet to get around for some people… For others they are a lifestyle, the anchor to their Friday night set up. We stopped by Magic Sneaker just a few minutes ago to a rush of people buying their whole fresh gear for the weekend. Abdullah, the manager, also doubles as a style-recommender, helping his customers pick out the perfect hat to match their kicks.

Abdullah has been around Journal Square since 2002 and has been with the store since it’s opening in 2006. In the past 10 years he says the biggest change has been the residential building across the street, and the clearing of the site at the intersection of JFK and Bergen. The development at that site, right by the PATH station, will be big for the retail around here according to Abdullah.

Magic Sneaker may seem like they’re limited to your feet but you would be sadly mistaken. They sell high-end Jeans, Timberlands, Hats, shirts, and workout gear. I asked a few customers why they shopped there and the resounding answers were that their clothing was up to date and the store was well maintained with great service. In the twenty minutes I spent speaking with Abdullah it seemed like people just kept flowing through constantly.

See for yourself, check them out on Instagram and peak your head in next time you’re in the area.


Magic Sneakers
(201) 333-3326
2831 JFK Blvd